On the positive side, if you realize that your decision wasn’t the best and need to switch the account type, you can do that. In the end, it is impossible to say which account, between Service and Subscription, is better because it entirely depends on the scope of your business. If this is the case, the 4 monthly messages of the Service account will be of no good to you for promoting your business, therefore your best option would be the Subscription account. The different amount of possible messages is a critical difference and probably the most important feature to take into account to make your final decision.įor instance, if you run an e-commerce business, creating a relationship with your customer is pivotal. On a negative note, however, if you go for the Service account, you can only send 4 push messages per month opposed to 1 message per day with the Subscription account.
Specifically, the Service account gives you more opportunities to collect data about your users, and your Service account will appear as friends in the “chat” section of WeChat resulting in more visibility. At first glance, the Subscription account may look way more limited than the Service account and, for the most part, it is. In the chart below you can see a detailed list of the main features that come with each option. You must decide between Subscription or Service account.
#Wechat official account recommend registration#
Therefore, we prepared this tutorial aimed at dissipating your doubts and helping you make your WeChat Official Account registration as comfortable as possible.įirst of all, we will discuss different types of accounts available so you can decide which one is the most suitable for your business.īefore registering a WeChat Official Account for your business, you need to determine the type of account that best fits your marketing strategy. The overall registering procedure is more complicated than other popular social media platforms like Facebook or Instagram, and you have to deal with some Chinese bureaucracy that can be difficult to understand.
Moreover, to make things more complicated, foreign companies who tried to register a WeChat official account found themselves confronted with a daunting and often discouraging task.
Many foreign enterprises are somewhat confused about the different types of apps available such as the regular WeChat app, WeChat Mini Program, WeChat Shop, and so on. That said, If you have ever tried to register a WeChat Official Account for your business, you may have bumped into a common roadblock with this process, namely confusion. Therefore, an average Chinese user interacts with WeChat throughout the day, offering businesses an invaluable tool to reach a massive audience. WeChat has become a must-have tool for shopping online, reading the news, buying tickets, book appointments, sending money, and more. WeChat counts almost 1 billion users that utilize the app on a daily basis and not merely to communicate with other users. For any company targeting the Chinese market, it is critical to register a WeChat Official Account.
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